Sales organizations merged for major Finnish radio stations.
MTV and NRJ Finland have agreed on an arrangement to join the Radio Nova and NRJ Finland sales organisations. The new organisation will be called MTV Radiot and will be responsible for the media sales of the three radio stations: Radio Nova, NRJ and Nostalgia. It will start its operations at the beginning of November.
This arrangement will create a completely new player in the Finnish radio sector that will be able to reach the target groups of three very different and complementary radio stations.
"MTV Radiot will allow us to offer more varied advertising solutions for our customers," explains MTV's Commercial Director Tomi Halonen, summing up the impact of the new operations. "NRJ and MTV customers will reach an even wider range of listeners, and they can focus their advertising more effectively."
Merging the operations will only concern sales; both NRJ Finland and Radio Nova will continue to operate and produce the content for their radio stations.
This collaboration is the next step in the line of big reforms at MTV. "The rearrangements support our strategy according to which we want to offer one-stop, multi-media services to our customers. MTV wants to build a strong relationship with Finns, both advertisers and audiences," says MTV CEO Heikki Rotko.