The New Radionova.fi.

Finnish radio listeners take note, Radio Nova is making some big – and small – changes to its website to make it better for site visitors. We talked with Kirsi Takala, executive producer, digital services at Radio Nova about what’s behind it.

Why have you changed radionova.fi?
We decided that we want to try something different in our site. We really wanted our site to be the same as radio - interactive, quick to respond to changes, easy to handle, full of interesting info for our listeners and it must show listeners what’s happening here in the radio (hosts of the show, visitors, bands…). We also want to give our web radio a bigger role in our site.

The whole project won’t be ready until the end of June. We’re improving our site bit by bit, testing it while doing so. It's a never-ending project. You have to keep up with changes!       

The site is focusing a lot more on social media, why did you decide to take that route?
Social media is more and more important to people every day. We want to share things, it's an easy way to communicate, it's fast, it gives you plenty of information in different subjects like news, trends and personal information. Social media reminds me of radio, it's a quite personal media. It is also time-related, things come and go in radio and in social media.

What are you hoping will be the results once you’re finished in June?
We want radionova.fi to be a site where you can find all the relevant information for you. It's a combination of music, news, trends, artists, events, competitions, our shows, traffic information, videos, pictures and so on. We also try to take advantage of social media by for example re-tweeting interesting tweets by famous people. Our goal is that you can always find something new and interesting when you come to our site.

What is also nice is that even if you don't use Facebook or Twitter you are able to be part of that world by coming to our site. Oh, and our page is responsive so it fits every screen. Very new stuff!