Bonnier’s new talent initiative.
Bonnier is launching a new initiative, Decide to Develop – D2D. The initiative is aimed both at employees within Bonnier as well as for future talents. We talked with Bodil Ericsson Torp, VP of Communication and Human Development, about D2D and why it was established.
What is Decide to Develop?
It is a long-term initiative for people working at Bonnier companies as well as those outside the group. We want to better connect, support and inspire our employees working in the digital areas of our companies. The initiative includes a range of programs and events that will help do this. To those outside, the aim is to better highlight the digital achievements of Bonnier. The entire initiative was developed based on findings from interviews with employees throughout the group as well as external interviews and analysis.
Why are you focusing on new talents?
Our vision is to continuously reinvent media. In order to do this during the media revolution that is currently underway, we want to attract, retain and develop the best people. The D2D initiative provides a stage for our activities that are focusing on this goal.
Does Bonnier need to catch up regarding digital?
Many outside of the group perceive us mostly as a player in the analog media world. But that’s not true anymore. There are lots of innovative and successful companies within Bonnier working in many platforms. We need to be better at communicating our digital achievements. We naturally want to attract talents with the kind of knowledge that isn’t often connected with a traditional media company, talents who will shape Bonnier’s future.
What will be the first activities under the label D2D?
The next few months we will have an emphasis on entrepreneurs. At the beginning of April we’ll launch Bonnier Accelerator, a program to partner up with new entrepreneurial talents. We’ll also be present at Stockholm Startup Day and Startup Career Launchpad in London as well as sponsor other events.
What about for those already working at Bonnier companies?
In April we’ll start the Bonnier Digital Forum. It’s a series of invitation-only meetings where Bonnier employees from all over the world meet to exchange ideas, get inspired, share knowledge and workshop. This is one way of connecting people within Bonnier across company boundaries. We’ll also have GROW digital, which is a development of the GROW exchange program. And we have more to come. You can keep up with what’s happening under D2D via a new website which will be up shortly, as well as on Twitter at @bonnierd2d, Facebook/BonnierD2D and YouTube/BonnierD2D.