"We’re incredibly excited to be the first Scandinavian content provider to launch on Apple TV," says Annika Larsson Järund, Head of TV4 Play. "With HD content from TV4 Play on Apple TV, it's even easier for viewers to enjoy the wide range of entertainment and quality broadcasting available from TV4."

With TV4 Play on Apple TV, full episodes of current TV4 Group shows are available to watch for up to seven days after their original air date. TV4 Play Premium subscribers in Sweden can access an extensive library of additional content with most current and previously aired episodes available for a longer time period.

The TV4 Play experience on Apple TV also includes play queue support, easy access to a personalised list of favorite shows, and a “resume play” option allowing viewers to pick up watching an episode where they left off. Select shows are available in HD only through TV4 Play on Apple TV, with the number of available HD shows expected to increase rapidly over the coming months.