Growth the goal for 2015.
Nordic online book retailer Adlibris ended the year with a strong increase in sales of 10 percent in December.
"We ended the year at the top and if we summarize 2014, we're on the increase not just in sales but even in the number of customers and number of books sold," says Henrik Oscarsson, COO for Adlibris. "It's undeniably stimulating to turn negative sales numbers from 2013 into positive and yet again show growth in a book industry that otherwise fell slightly during the year."
Adlibris will invest and focus on continued growth in 2015, by among other things broadening its selection of products and putting more focus on customer experience with faster and more choices for delivery.
An area that will be getting increased resources in 2015 is digital reading. The e-book and audiobook segment grew by 18 percent during 2014 , but in order to accelerate the pace of growth, additionial resources are needed in terms of personnel, IT development and marketing.
"For us, 2015 will be about customer satisfaction and therefore we'll invest even more on the digital side," says Oscarsson. "We want to always offer our customers books in a conventient and affordable way, regardless of reading format."
In line with the digital focus, a new version of Adlibris' e-reader, Letto Frontlight, was released towards the end of the year, selling out in less than a week.