Digital consumption doubles for TV4 in 2014.
In 2014, total consumption of moving images was greater than ever. The average Swede watched 153 minutes a day of linear TV, a decrease of six minutes, while web TV viewing increased dramatically. TV4 Play generated more streaming starts and consumer consumption exploded on new platforms, as did engagement and reach in social media. In total, TV4's digital consumption amounted to 262 million streaming starts. At the same time TV4, Sjuan (channel 7) and TV12 were among the linear channels that withstood the viewer decrease the best, with viewer numbers in line with 2013.
During 2014, the TV4 Group carried out a major digital expansion on all platforms. On-demand service TV4 Play had an increase from 115.1 million to 135.2 million streaming starts. In addition, TV4 had nearly as many streaming starts on YouTube, in total over 127 million. Which meant that TV4 doubled its total digital consumption from 131.4 million to 262.3 million streaming starts during 2014. Even the subscription service TV4 Play Premium strengthened its position as one of the biggest pay TV services online, increasing the number of subscribers by 40 percent.
"Consumption of and engagement with moving images is growing and is stronger than ever," says Cecilia Beck-Friis, vice president at the TV4 Group. "This gives our users, we as a media company and our advertisers a wide range of possibilities. We continue to invest heavily in technology, talent and content in order to give our viewers and partners the strongest offering and content, regardless of platform. During 2014, we started a number of initiatives that in 2015 will mean continued digital expansion and the launch of a wide range of new digital ventures."